Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, January 8, 2010

VP, Reliance Capital visits XLRI


Harsh Shrivastava, 36, is a marketing, communications, and public policy
expert. After his MBA from IIM-A in 1995, Harsh has been a journalist;
wrote India’s first book on Corporate Social Responsibility; the first
webmaster of the BJP’s website; an officer on the personal staff of Prime
Minister Vajpayee, and his deputy speechwriter; a senior staffer at the
Confederation of Indian Industry; and the head of marketing for India’s
leading infrastructure services company, Feedback Ventures. He is
currently at Reliance Capital in Mumbai, where he works with both the HR
and marketing departments to improve their communications strategies.
Harsh has taught a course on Strategic Public Communications in 2007 to
the first batch of Public Management and Policy at IIM-A. He’s also written
articles for ET and the Indian Express.