Branding - The GMP style

Since the very day, GMPians stepped into XL, they were enthusiastic about strengthening the brand - GMP. The creativity reached its peak when the mail trails started with various slogans to be printed on their T-shirts..... My mail box would have over 200 mails with multiple ideas and suggestions on what should be the design on our 'planned' T-shirts.... We got many many suggestions and some of them are listed below.
"often emulated seldom matched","XLence is everything, rest is IIMaterial or ISBullshit" , "XLence is everything,rest is all IIMaterial", "...neither S nor M, nor it is L... live life in XL...", "it's here... passion n knowledge gel......n together we XL...", "...the confleuence of knowledge brings XLence...", "Live Life XL size", "XLence Rules"
Arguments and counter arguments in favour or against these slogans kept on pouring in our mail boxes. This was just the beginning of a year full of brainstorming sessions for many more things to follow...We started contacting vendors in Delhi, Ahmedabad, Kolkata etc but none of them was ready to print 100 odd pieces as it was too less a quantity for a whole seller. I personally contacted over 20 vendors and asked for samples. Few of them responded positively and most of them simply agreed to send samples but never reverted.
We tried to get in some vendors locally but the quality of the fabric was the issue. Finally we got hold of a vendor in Delhi who was ready to deliver us our most awaited sweat shirts with customized design..
But problems didn't shy away from us even now. The extreme fog in northern India kept on delaying the consignment which could reach us only till the end of January. Rest is just history... For remaining days of winter...the favourite color of GMPians was Black and the most number of times I read XLRI - GMP in a fortnight was on the back of GMPians walking around.
Here is the design we finalized....

And the efforts are on to get t-shirts now!!

Cheers,
Hemant